Speed. Consistency. Tenacity. Professionalism. These are qualities that you look for in your salespersons, and for good reason. But have you provided them with the guidelines, structure and tools required to bring out those qualities and apply them optimally—so that they can engage more leads and close more sales? Do they have a systematic, strategic procedure to follow and implement, consistently and uniformly, to cover all bases and maximise their chances of converting prospects? This is what contact cadence is all about.
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