When planning a digital advertising campaign, you will inevitably reach the stage where you have to select which advertising platform you want to run your ad on. Facebook? LinkedIn? Google? TikTok? And these services will ask you which type of ad you want to run. Conversion ads? Brand awareness? Lead generation? In this article, we’ll explore lead generation ads—what they are, what they’re good for, and what the options are on the key advertising platforms.
Read MoreSpeed. Consistency. Tenacity. Professionalism. These are qualities that you look for in your salespersons, and for good reason. But have you provided them with the guidelines, structure and tools required to bring out those qualities and apply them optimally—so that they can engage more leads and close more sales? Do they have a systematic, strategic procedure to follow and implement, consistently and uniformly, to cover all bases and maximise their chances of converting prospects? This is what contact cadence is all about.
Read MoreCustom audiences are a fundamental component of any digital and social media marketer’s toolkit—especially in lead-to-sale industries like real estate and insurance, where the sales process relies on the successful acquisition of leads. Without custom audiences, advertising would be akin to machine-gun-firing shots in the dark, where every bullet is a costly expense but highly unlikely to hit a mark.
Read MoreMost people judge the success of a campaign based solely on any change in total sales over a campaign period. The problem with this is the lack of attribution. If your sales revenue decreases after a campaign, it doesn’t tell you what caused it to. Did the agency underperform, or is there a weakness in your contact strategy? Which ads were the most and least effective of all the ones you ran? Typically, you would run multiple ads with different creatives on different platforms at the same time—so how can you tell which ads gave you the highest sales for the lowest costs?
Read MoreThere are many things that can go wrong when you try to use WhatsApp Business as a key part of your contact strategy. It might not even seem worth it at first. But as online channels continue to grow as the preferred mediums of communication, it’s becoming impossible to escape it. WhatsApp is where your leads are, and if you don’t learn how to effectively integrate it into your lead-to-sale (L2S) process, you’re going to miss out big time.
Read MoreWherever you are in your business’s growth journey, an LMS has the potential to streamline your sales operations and increase your lead-to-sale conversion rates. The question is: Is now the time for your business to make this investment? Are you in the right position to gain a significant ROI? Here are a few scenarios that determine whether and why your business stands to benefit substantially from an LMS now.
Read MoreThe data privacy landscape has shifted yet again. We marketers and advertisers are left scratching our heads as Apple makes yet another devastating move to restrict the data we can view and assess from digital ad campaigns. If you run ads on advertising platforms like Facebook, you’ll want to know what the latest privacy situation is, and how to deal with it so that you don’t lose out on leads and, ultimately, sales.
Read MoreBack in 2019, SalesCandy LMS onboarded one of the top Southeast Asia property developers whose one of the requests was the integration of an end-to-end integration solution that would automatically and seamlessly mirror the data on their in-house CRM system from SalesCandy’s LMS.
Read MoreBurnout is one of the main reasons leading to depression as most work from home employees are unable to draw a fine line between work and personal life. Having work in mind during both working hours and non-working hours exhausts them mentally and physically. There were many important questions regarding the traditional leave system that were touched on during the podcast.
SalesCandy’s CEO and co-founder, Stanley Chee shared on how the unlimited annual leave system works at SalesCandy and its impact on employees’ accountability, relationships with the top management, & overall work attitude.
Read MoreCovid19 has heavily impacted sales negatively where many businesses had to scale down their operations.
At SalesCandy, we wanted to look deeper into this issue and we’ve run through another round of analysis since the lockdown started based on the leads from the Southeast Asia region.What we found might surprise you! Read more…
Read MoreAre you on the latest version of our mobile app already? In v3.0, we’ve implemented 6 new features so you can spend less time managing your leads and focus on closing more sales: a brand new overhauled main screen, lead timer, quick actions shortcut and others. 6 features to make your SalesCandy app experience fantastic! Read more…
Read MoreHaving issues tracking your inbound calls from your marketing collaterals? Introducing CandyNumber - a virtual number that is placed on any of your offline ads, enabling you to eliminate missed calls, insights to better conversations, and ROI tracking of your offline marketing spend. Read more…
Read Morev3.0 is finally here! In the last four months, SalesCandy team has been working round the clock to rebuild from ground up, a completely new enhanced version 3.0 of our system. We are extremely excited to present to you the finalized and refined result! 20 new features that make your SalesCandy experience even better!
Read MoreAnother great session with BFM - The Business Station!
On 16.07, our Co-founder and CEO, Stanley Chee was on the air with BFM Radio to share his experience on the successful implementation of permanent WFH at SalesCandy and his way of measuring productivity among his employees.
Read MoreA great VP of Sales will increase your revenue per lead by 20-100% in one sales cycle of less. Where do you see yourself in 120 days? With Covid19, it has caused us to plan with shorter sprints in mind. We’ve prepared 5 easy tips for you to be an effective sales leader! Read them now.
Read MoreHow confident are you of your selling skills? Are you able to sell anything to anyone at any given time? We are all fascinated by these types of salespeople and want to learn from them. Here are 5 tips to improve your next sales pitching!
Read MoreExciting news for all the marketers and sales managers - a brand new lead integration feature is now available on SalesCandy!
Read MoreOn the 9th of June, our co-founder and CEO, Stanley Chee, was on the air with BFM Radio sharing insights on our decision to move to permanent work remotely (PWR). During the call, he shared some insights on how our WFH programme, especially during the lockdown has brought us to the realization that by far, it's not a wrong move at all.
Read MoreWhat do you know about brainstorming? Yes, it’s the session where everyone shares and discusses the craziest ideas ever, but have you ever asked yourself the perfect way of having the brainstorming session where everyone wins?
Read MoreCan’t seem to convert your inbound leads to sales? Why they turn cold? Why they get dropped?
These 5 checkpoints could help you address that!
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